Spa Consulting and Design
We offer more than services. We provide valuable solutions. As part of your team, we recommend only the services that you need and are in the best interest of your company, its goals, and your current financial position. We work together to customize the services and solutions necessary to develop and manage your spa business.
How Do I Know If I Need A Spa Consultant?
Is your spa underperforming? Are you having trouble finding your specific branding, target clientele, and specialty offerings that will help to transform your spa into a renowned and successful luxury experience? Identity Hospitality’s Spa Consulting services will help you to identify strengths and weaknesses within your current spa. We will use our one-of-a-kind auditing tools and in-depth knowledge of the spa industry as both professionals and passionate spa-goers to help you elevate your spa.
Spa Feasibility Studies
As a full-service spa consultancy, Identity Hospitality can provide a comprehensive feasibility and needs analysis study to help our clients make the most informed decisions regarding the development of a leisure facility. This includes input regarding the most appropriate size, scope, and complexity for the facility, as well as projected financial results.
Our Spa Feasibility Studies include:
Market and Demographic Evaluation
Competitive Analysis
Space Plan Recommendations
Marketing and Programming Components
Complete Financial Analysis With All Assumptions
Our Consulting Services Offer the Following:
Spa Development
Needs Analysis & Feasibility Studies
Market Research
Design, Build, Install and Maintenance of Pools and Spas
Spa Concept & Brand Development
SWOT/TOWS Analyses
Interior Design Consulting
Conceptual, Vision, and Strategic Planning
Spa Branding and Marketing
Operations & Finance
Operational Consulting
Spa Management and Ongoing Support
Financial/Profitability Analysis
Staff Recruitment
Retail Buying, Partnerships, Promotions
Retail Financials, Accounting Practices, Point of Sale Systems
Spa Software & Online Booking Recommendations and Implementation
Re-Opening & Operating During COVID-19 Services
Audits & Evaluations
Complete, In-Depth Analysis
Staffing Review
Operational Review & Overhaul
Menu Evaluation
Evaluation of Guest Standards, amenities, experience, retention
Brand Evaluation, Marketing, Social Media, Guest Perception
Space Planning, Facility Flow, Space Utilization
Benchmarking, Budgets, Goals, Standards with 1-year & 3-year Performance Plans
Training & Education
Five-Star Standards Education and Training
Management Training
Staff Training
Sales & Marketing Training
COVID-19 Sanitation & Hygiene Training
Spa Branding, Development and Creation
The best and most memorable experiences are grounded in a theme or “journey” which is unique to a particular locale and its user population. Given the number of choices that consumers have today, having a brand to complement your property will assist in making your spa more attractive and compelling to future customers. Identity Hospitality has developed some of the most recognized and respected spa brands in the hospitality space for both hotel and resort projects as well as hospitality development companies.
When thinking about opening a spa, it’s extremely important to include brand-related research and development as part of your launch process.
WE CAN ASSIST YOU WITH:
Extensive market research along with a study of regional influences, local custom, and historical, anthropological, and cultural elements
Analysis of your property’s image and competitive strengths
Development of a vision/concept and journey that is comprised of unique design features, service protocols and standards, as well as “signature” treatments and other design elements which delineate your spa from competitors
Spa Operational Support
Does your spa need additional operational support outside of the scope of your in-house abilities? Identity Hospitality is here to provide you with additional support and guidance to help your spa operations run smoothly during times of transition, reopening, and more. Our Spa Operational Support involves:
Scheduling and Yield Management Training
Staff Supervision and Continuous Training
Systems Development and Management
Retail Merchandising
Marketing and Sales
Creative Spa Promotions and Programming
Facility Maintenance
Financial Management
Staff Schedules
Therapist Utilization
Retail Sales / Stock Control
Training: Spa Orientation for New Colleagues as Needed
Refresher Trainings for Existing Colleagues
Delivery of Memorable Customer Service Journey and Experience
Operational Assessments
Spa Financial Performance Analysis
Spa Audits & Evaluations
Is Your Spa Not Performing as Expected?
If you have a spa, fitness, or leisure facility that is either new or that is under-performing, Identity Hospitality can identify ways to significantly impact both the quality and standards of the guest experience as well as top and bottom-line results. We do this primarily through audits provided for clients who wish to manage their own spas but require additional support and resources that they do not have internally.
Our spa audits and evaluations are the most thorough in the industry and take into account many criteria that other well-known auditors do not. We currently evaluate using 400 criteria in the following 7 categories: marketing, guest services, experience, facilities, operations, fitness, and membership. We uncover any and all issues affecting your spa’s revenue, performance, and reputation. We then provide you with actionable recommendations in a comprehensive and detailed report.
Why We’re Different... And Better
Identity Hospitality’s audits are widely regarded as the best in the spa and wellness industry. Our rigorous audit program was developed by spa industry professionals with over 25 years of experience in various positions and capacities, such as spa director. We regularly update and adjust our criteria based on the latest science, trends, and industry standards. Perhaps one of the most important differentiating factors is that we developed our criteria as passionate spa-goers.
Spa Marketing
An individualized marketing approach is key to your spa’s success within the world of wellness and luxury experiences.
Our dedicated team will help you to assess your spa’s marketing needs. We use our decades of experience as both spa professionals and passionate spa-goers to help you to figure out the best marketing strategy for your unique locale and offerings. Our services include:
Promotional Campaigns
Digital Advertising & Marketing
Social Media Marketing
Content Creation: Copy & Imagery
Product Marketing
We understand that an important part of your spa’s bottom-line comes from selling the products that are associated with your spa’s unique experiences and offerings. We are here to help you utilize the latest tools and promotional trends to create a unique product marketing strategy for your spa. Our services include:
Website & Online Booking Flow
Spa Software/Online Booking Recommendations and Implementation
In-House Sales Tools