Developing Success

We have proven financial results – the more closely involved Identity Hospitality is with ongoing support the greater the return on investment.  (We target an uplift of 20% in revenue for existing businesses with commensurate profit)

We will enable you to build and develop a successful business through our detailed guidance, wherever you need the support.  

We can create, develop and launch your spa, ensuring you are set up for success from day one. We can help you run your spa efficiently and profitably whilst continually exceeding customer expectations. We can supply our world-class products and treatments – supported by specialist training and education. We can provide in-room luxury essentials to delight your guests and motivate treatment bookings. 

The beauty is, you don’t have to take all these services. Just those that suit your business needs.

Allow us to make your spa special – talk to us today.

Vdara Hotel & Spa

ESPA at Vdara manages to do something that most spas rarely try to achieve: an experience that is as mindful of luxury and relaxation as it is holistic healing and eco-friendly practices.

The Spa at Mandarin Oriental, New York

Sweeping views of Central Park and the Hudson River from floor-to-ceiling windows aren’t the only thing that’ll put the 35th-floor Spa at Mandarin Oriental, New York at the top of your list of favorites.

The Peninsula Spa, New York

The much-loved Peninsula Spa New York at THe Peninsula New York is the only place to try Eastern-influenced signature treatments that were created with the Peninsula Hotel’s Hong Kong roots in mind.

The Spa at The Grand Del Mar

With its gleaming Carrera marble and warm wood accents, The Spa at The Grand Del Mar is elegance personified. The treatment rooms feel more like living rooms, with working fireplaces, fresh flowers and candlelight.

The Spa at Mandarin Oriental, Miami

The Spa at Mandarin Oriental, Miami, a Five-Star spa, is a three-story, 15,000-square-foot haven that’s a destination in itself. Miamians book massage appointments here months in advance to take full advantage of the views and the work of the expert technicians.

The Spa at Pelican Hill

If you think The Resort at Pelican Hill is transporting, wait until you get to The Spa at Pelican Hill. Prior to your treatments, spend time in the Aqua Colonnade, a Tuscan-inspired relaxation area with an herbal steam room and sauna.

Spa Montage Beverly Hills

The sprawling Spa Montage Beverly Hills, housed in the luxury Spanish-style Montage Beverly Hills, offers a variety of relaxing — and effective — treatments in a peaceful and glamorous environment.

Nizuc, Cancun

Nizuc Resort & Spa is a dreamy beach escape. The waterfront resort takes full advantage of its Caribbean Ocean views throughout its rooms and lush grounds, which pay contemporary homage to Cancun’s Mayan history. You can find the fitness center, café and salon tucked in the 30,000-square-foot spa.

Other Projects

We have provided financial feasibility, design development, creative direction, and pre-opening consulting services to over 100 upscale and luxury resort, casino, hotel, and residential community spas worldwide in our 25-year consulting career. 

Career projects in our portfolio included: 

Hawaii

The Ritz-Carlton, Kapalua

The Ritz-Carlton, Waikiki Beach

Ko'a Kea Hotel and Resort, Kauai

Moana Surfrider, Waikiki Beach

Spa Grande at The Grand Wailea, Maui

Illinois

The Peninsula Hotel, Chicago

The Ritz-Carlton, Chicago

Le Meridien, Chicago

Louisiana

The Ritz-Carlton, New Orleans

Massachusetts

Mandarin Oriental, Boston

Mexico

Meliá Hotels & Resorts

The Ritz-Carlton, Cancun

One & Only Palmilla, San Jose Del Cabo

Punta Nizuc, Cancun

Tendencia Magazine, San Jose Del Cabo

Nevada

Mandarin Oriental, Las Vegas

Vdara Hotel & Spa, Las Vegas

New York

The Peninsula Hotel, New York

Mandarin Oriental, New York

The Ritz-Carlton, New York

The Ritz-Carlton, Battery Park

The Ritz-Carlton, Westchester

North Carolina

The Ritz-Carlton, Charlotte

Ohio

The Ritz-Carlton, Cleveland

Le Meridien - The Joseph, Columbus

Ontario

The Ritz-Carlton, Toronto

Oregon

Soul Holistic Spa & Wellness, Bend

Pennsylvania

The Ritz-Carlton, Philadelphia

Hershey Entertainment & Resorts Company, Hershey

Puerto Rico

The Ritz-Carlton, San Juan

Texas

The Baker Resort and Spa, Mineral Wells

The Ritz-Carlton, Dallas

Pressed Massage Therapy, Fort Worth

Turks and caicos islands

Grace Bay Resorts, Providenciales

Utah

Deer Valley Crest Resort, Park City

Virgin Islands

The Ritz-Carlton, St. Thomas

VirginA

Sangha Wellness, Falls Church

Washington, D.C.

Mandarin Oriental, DC

The Ritz-Carlton, DC

The Ritz-Carlton, Georgetown

The Ritz-Carlton, Tysons Corner

Arizona

The Ritz-Carlton, Dove Mountain

Miraval Arizona Resort & Spa, Tucson

Scott Foundation, Cave Creek

The Preserve at Cottontail Trails, Cave Creek

Aruba

The Ritz-Carlton, Aruba

California

Miraval Life in Balance Spa, Dana Point

The Ritz-Carlton, Half Moon Bay

The Ritz-Carlton, Laguna Niguel

The Ritz-Carlton, Lake Tahoe

The Ritz-Carlton, Los Angeles

The Ritz-Carlton, Marina Del Rey

The Ritz-Carlton, Rancho Mirage

The Meritage Resort and Spa, Napa Valley

Bacara Resort & Spa, Santa Barbara

Estancia, La Jolla

Balboa Bay Resort, Newport Beach

Pasea Hotel & Spa, Huntington Beach

Hotel Del Coronado, San Diego

Rancho Bernardo Inn, San Diego

Mr. C Hotel, Los Angeles

Montage Hotel, Beverly Hills

Spa at Bernardus Lodge & Spa, Carmel Valley

Auberge Du Soleil, Napa Valley

Rancho Bernardo Inn, San Diego

Zianna Wellness, Anaheim Hills

VeraVia, San Diego

Hotel Maya, Long Beach

Chile

The Ritz-Carlton, Santiago

Colorado

The Ritz-Carlton, Bachelor Gulch

The Ritz-Carlton, Denver

The Ritz-Carlton, Vail

The St. Regis Aspen Resort, Aspen

Florida

Mandarin Oriental, Miami

Acqualina Resort & Spa, Miami

The Ritz-Carlton, Amelia Island

The Ritz-Carlton, Bal Harbour

The Ritz-Carlton, Coconut Grove

The Ritz-Carlton, Fort Lauderdale

The Ritz-Carlton, Key Biscayne

The Ritz-Carlton, Naples

The Ritz-Carlton, Orlando

The Ritz-Carlton, Sarasota

The Ritz-Carlton, South Beach

Eden Rock Hotel, Miami

The Seagate Hotel & Spa, Delray Beach

Waldorf Astoria Spa, Boca Raton

Ocean Key Resort & Spa, Key West

Georgia

Mandarin Oriental, Atlanta

The Ritz-Carlton, Atlanta

The Ritz-Carlton, Buckhead

The Ritz-Carlton, Reynolds

Oolan Spa & Wellness, Atlanta


Jim-with-bkgd01.jpg

Prior to his consulting career, Jim most recently served as ESPA International, Vice President of Operations and overseeing 80+ Hotels.

Jim brings over 25 years of extensive hospitality experience in Spa and Wellness as Vice President of Operations and Executive Director of Spa and Recreation roles for leading hotel brands including; The Grand Del Mar Resort, The Island Hotel, Pelican Hill Resort, Four Seasons Hotels and Resorts, Ritz-Carlton Hotel Company, The Balboa Bay Club and Resort, and The Spa at South Coast Plaza. He led the impetus driving many properties to earning their Five-Star award and many other prestigious accolades.

Jim is a recognized and sought after speaker at hospitality events, including: University of California, Irvine - Spa & Hospitality Program, Global Spa & Wellness Mentorship Program and International Spa Association (ISPA) contributing best industry practices and tools for the spa industry. Jim is also one of I-Connection Founders, which provides event hosting, philanthropic efforts and continued support to the Spa and Wellness industry.