In addition to consulting, we believe in education and providing valuable resources.

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Our firm provides specific training in all areas of spa operations for key management staff and for service providers. We focus on all areas related to the business of operating a spa, we also offer a complete team approach to supporting the staff throughout daily operations. This includes educational training through webinars, on-site seminars and group discussions with other Identity Hospitality affiliated Spa Directors.

We have also created our unique Knowledge Network which allows our staff to communicate on an interactive bases with one another to consistently garner new ideas, trends, best practices and ways to maximize revenue, expense management and bottom-line productivity. This training and support is continuous from the moment a staff member joins the Identity Hospitality team.

  • Master the principles of marketing, sales, finance, leadership, human resources, customer service and business planning.

  • Gain the skillset and confidence to succeed at running a spa or wellness center.

  • Learn how to manage your own spa business.

  • Discover secrets of how to manage, lead and inspire a team that most people only learn through years of trial and error.

For further details about our Spa University Program