Luxury Spa & Wellness Consulting
We are passionate about spa-going – it’s why we aim to make spas better.
Identity Hospitality specializes in spa and wellness consulting because we want to make spas exceptional. Our team members are not just experts in the industry, we are passionate spa-goers who have experienced spas around the world of all ranges of luxury. Whether you have a destination, resort, hotel, or day spa, we want to help you create a successful environment that is conducive to healing and wellbeing of your guests. Spas are sanctuaries to heal the body, mind, and spirit.
Today, spas are inextricably tied to wellness. spa-going has become a lifestyle choice.
We understand what today’s discerning guests want from a spa while at home and when traveling. The wellness world is constantly evolving, and we are here to help you incorporate the newest wellness practices and techniques that are right for your spa so you can provide your guests with innovative and meaningful healing experiences.
We understand wellness not only as industry professionals, but as passionate spa-goers.
Through combined decades of international spa-going, working in various capacities in spa and hospitality, and staying informed on the latest trends and science, we know what works. This dual-perspective and discerning eye allows us to help maximize your spa’s success.
Spa Branding & Marketing
Allow us to help showcase your spa to the world.
Our team knows the spa industry inside and out, and we will help to transform your online reputation by replacing uninspired visuals with captivating and targeted messaging that will turn your spa into a renowned luxury brand.
Your spa’s marketing is its key to interacting with the world and future clientele. The proper marketing strategy and targeted tools will allow you to communicate your spa’s unique message to the world and help you to stand out amongst competitors.
Your spa’s online presence is what invites guests to the in-person experience.
At Identity Hospitality, we will use our decades of experience and expertise on both sides of the spa industry to create an innovative and holistic marketing strategy that utilizes design elements, brand identity, targeted marketing analytics, and search engine optimization (SEO) to improve your spa’s online advertising and revenue.
Five Star Standards & Evaluations
A true, unbiased look “under the hood”
If you have a spa, fitness, or leisure facility that is either new or that is under-performing, Identity Hospitality can identify ways to significantly improve the quality and standards of the guest experience as well as top and bottom-line results. We do this through operational audits and ongoing spa consultancy services provided for clients who wish to manage their own spas, but require support and resources that they do not have internally.
As passionate spa-goers who also work in the spa industry, we know that traditional evaluation services leave huge gaps in how spas should be assessed for quality. We also know there are other truths when it comes to deciding on whether a spa is “good” and where it lands on the quality scale.
Our rigorous audit program is conducted by professionals who have over 25 years of experience in the spa industry. Our team has dedicated our careers to creating five-star luxury facilities. We are also passionate spa-goers, which we believe holds the key difference in our evaluation. We not only understand the spa from operational and marketing perspectives, but we understand it as people who view spas as wellness centers where we can rest, relax, and recuperate. We are people entrusting our bodies and wellbeing to spa professionals, and the standards we have created take this rigor into account.
We ask over 400 questions in evaluating a spa. Does your travel guide or luxury assessment program ask as many spa-related questions?
We currently evaluate on over 400 criteria and continuously add or adjust our criteria based on current wellness knowledge, industry standards, and practices. When the audit and evaluation are complete, each facility receives a copy of the report along with detailed, actionable advice on each area. We also include on-site training for management and team members.